I jumped in and helped Druva.com during a time when they were short-staffed and needed to quickly ramp up a number of projects. I created and resized banner ads, designed and coded emails, designed landing pages, and redesigned a troublesome page on their website. Analytics were telling them that users were heading first to their “plans and pricing” page, but then looping back to the home page. This indicated that they weren’t finding what they wanted. So, in collaboration with the creative director, I redesigned the page to clearly indicate the sales proposition, densely pack a lot of information into a small space, and direct the user to the next step of engagement. See it live here.